Why Your Website Might Be Losing Customers
Have you ever wondered what your website visitors are actually doing?
Not just which pages they visit, but where they click, how they scroll, and—most importantly—when they get frustrated and leave? If not, you might be missing out on one of the easiest ways to boost your business.
Many people assume that tools like Google Analytics tell them everything they need to know. But here’s the truth: Google Analytics is just the beginning. If you really want to understand your visitors and keep them coming back, you need something more powerful.
You need to see what customers are doing on your website.
Can You See Who Visits Your Website?
The short answer is yes, you can see who visits your website if you have the right tools installed on it.
You can even see exactly what they’re doing on your website, down to the click.
This is made possible by web session recording software—a simple yet highly effective tool that can help you understand your customers better and keep them from leaving your website in frustration.
Web Session Recording Software 101
Session recording software captures what visitors do on your website, giving you video-like playback of their interactions. This means you can literally watch how people navigate your site—what they click on, where they hesitate, and where they give up.
It’s like having a security camera for your website, but instead of catching burglars, you’re catching bad design, broken buttons, and frustrating user experiences before they drive customers away.
Why Traditional Analytics Isn’t Enough
Most businesses rely on Google Analytics, which is useful but limited. Sure, it tells you how many people visit a page and how long they stay, but it doesn’t show you why they leave or what frustrates them.
For example:
- A page might have high bounce rates—but is that because visitors don’t like the content, or because a button isn’t working?
- A customer might leave right before checkout—was it the shipping costs, or did they struggle with the form?
- A call-to-action button might not be getting clicks—do people even see it, or does it look like plain text?
Session recording tools fill in these gaps by showing you exactly where users get stuck.
The Best Tools for Web Analytics
There are plenty of tools out there, but here are some of the most effective:
Paid Tools:
- FullStory – “Premium” analytics and session recording
- Hotjar – User feedback and heatmaps
- Mouseflow – Tracks session replays and engagement
- Lucky Orange – Heatmaps, recordings, and visitor polls
These tools are powerful, but many come with a hefty price tag (*cough* FullStory *cough*).
Free Tools
- PostHog – Open-source analytics with tons of other features
- Microsoft Clarity – Session recording, heatmaps, and all the essentials
The Best Free Option: Microsoft Clarity
If you don’t want to spend money, you’re in luck. Microsoft Clarity is a completely free session recording tool that gives you:
- Unlimited website tracking (no limits on the number of visitors!)
- Heatmaps that show where people click and scroll
- Session recordings to see exactly how users interact
- AI-powered insights to flag problem areas
And the best part? It’s ridiculously easy to install.
How to Set Up Microsoft Clarity on Your Website
Getting started with Microsoft Clarity takes just a few minutes. You can install it in three simple ways:
- Using Google Tag Manager – The easiest option if you already use GTM.
- Using a WordPress Plugin – If your site runs on WordPress, just install the Clarity plugin.
- Manually Adding the Tracking Code – Copy and paste a small snippet of code into your website.
Once installed, Clarity starts recording sessions immediately. Within a few hours, you’ll start seeing real user interactions.
What You Can Learn from Session Recordings
Once you’ve got Clarity (or another session recording tool) running, you can watch real user sessions and look for common issues:
1. Dead Clicks
When users click on something that isn’t actually clickable, it’s a sign of bad design. Maybe a word looks like a button, or an image seems like it should expand.
Fix: Adjust the design to make it clearer which elements are interactive.
2. Rage Clicks
Ever clicked a button over and over out of frustration? That’s a rage click, and it means something isn’t working as expected.
Fix: If people rage-click something, test it. It might be broken or confusing.
3. Quick Backs
When someone lands on a page and immediately hits the back button, it means they didn’t find what they expected.
Fix: Improve the page content or design to match user expectations.
4. Heatmaps & Scroll Depth
Heatmaps show you where most users click and scroll, while scroll depth tells you how far down a page people actually go.
Fix: If important information is at the bottom but no one scrolls that far, move it up!
5. Form Abandonment
If users start filling out a form but never finish, there’s a problem.
Fix: Simplify the form, remove unnecessary fields, or make errors more visible.
Website UX Audits
Now that you know how to read the web analytics report, you can perform regular “UX audits” on your website.
That’s a fancy way of saying you can take a close look at what your users are doing over a period of time, and find ways to fix common problems we already discussed (like dead clicks and quick backs).
Why This Matters for Your Business
If you don’t measure something, you can’t improve it. And if you’re not tracking user behavior, you’re guessing what’s wrong with your website.
By using session recordings, you’ll:
- Fix website issues before they cost you sales
- Understand what customers struggle with
- Improve your site’s user experience
- Increase conversions without spending more on ads
Web Analytics Agency
If you’d like to polish up your website and stop losing customers, but you don’t have the time or expertise, then reach out to my team at Lexio Digital and we’ll take care of everything for you.
Get Started Today
If you’re serious about getting more leads, sales, and engagement, you need to start using session recordings.
Microsoft Clarity is free, easy to install, and gives you immediate insights. So there’s no excuse not to use it.
Go set it up now—and start watching what’s really happening on your website! 🚀